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University Day

Dive into the world of the University of Amsterdam and feel like a student again. On the University Day, the UvA opens its doors for a festive event for alumni, staff and other relations. It will be a day full of inspiring sessions. Will we see you there?

The influence of media and communication on the choices we make every single day is the main topic of the University Day 2022. The influence on small and large, conscious and unconscious choices is large - including on how we deal with the consequences of our choices.

That is why, on Saturday 24 September, we will bring together various perspectives on this theme in a powerful programme featuring, among others, Anita Elberse (Professor of Business Administration at Harvard Business School, author of the book Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, and UvA alumnus) and Marcel Levi (NWO president, UvA professor and UvA alumnus).

The programme will be announced in the weeks leading up to the University Day.

We are currently looking for speakers for the Failure Session

During the University Day, we will organise a so-called Failure Session. Alumni of the UvA share their stories about failures in their careers, that have made them stronger in the long run. Do you have any experience with failure(s) that you would like to share, so others can learn from your story? Please write to us at and describe your story of failure in a few sentences. Maybe you will become one of our speakers on 24 September!

Additional information:

  • The failure session will be in English.
  • Before you take the stage on 24 September, you will receive a training in storytelling.