Especially for our English speaking guests Anita Elberse will give an exclusive interview in English to Humberto Tan.
Anita Elberse is Professor of Business Administration at Harvard Business School. As an award-winning teacher and scholar, Elberse develops and teaches an MBA course covering the ’Businesses of Entertainment, Media and Sports‘, which ranks among the most sought-after courses in the School’s curriculum. In her research, Anita Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can effectively manage products and talent in such sectors. She has conducted case studies on Beyoncé, Roger Federer, Dwayne 'The Rock' Johnson, Lady Gaga, The Walt Disney Studios, FC Barcelona and many others. Several of these are described in her first book: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.
After the interview there will be a Q&A with the audience.
Anita Elberse is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School's history. She holds a PhD from London Business School and a MA in Communication Science from the University of Amsterdam (cum laude).
Humberto Tan studied Law at the University of Amsterdam and is a well-known television and radio presenter, sports journalist and writer. From 2013 until 2018, Tan presented the television talk show RTL Late Night with among others Anita Elberse as a guest. Upon her invitation he attended Elberse’s class at Harvard Business School. Humberto Tan won several television awards.